Kirkcaldy-made Magnum liqueur secures Sainsbury’s deal
Magnum Scotch Malt Whisky Cream Liqueur, which is produced and bottled in Kirkcaldy, has secured a new supply deal with Sainsbury’s, expanding its supermarket distribution across Scotland.
The Edinburgh-managed drinks brand says its products are being introduced at more than 20 Sainsbury’s stores, including branches in Edinburgh, Aberdeen, Glasgow and Fife.
The agreement comes ahead of the Christmas trading period, a key sales season for cream liqueurs. Magnum’s 70cl bottles, containing 17% alcohol by volume, will retail for £28.
The company has identified 20 participating stores in its announcement, including locations in Kirkcaldy, Leven, Livingston, Stirling and Hamilton.
Lee Schofield, director of Magnum, said: “By teaming up with Sainsbury’s, we’ve carefully selected key retail outlets to help reach local communities across Scotland.”
Kirkcaldy production supports wider distribution
Magnum’s cream liqueur is produced at a facility on the Mitchelston Industrial Estate in Kirkcaldy, which opened in June 2024.
The £1 million production and bottling centre was developed and is operated by supply chain company QAS Group, according to Food Manufacture’s report on the facility’s launch.
The operation was established with the capacity to produce approximately 40 bottles per minute. Magnum says its production and logistics arrangements support distribution across the UK, Canada and South Africa.
The liqueur combines Speyside single malt Scotch whisky with cream and is sold in a reusable stainless-steel flask rather than a conventional glass bottle.
Edinburgh-based Hemisphere Brands acts as Magnum’s global brand agent, overseeing production planning, sales, marketing and distribution.
The Sainsbury’s agreement follows earlier expansion into the Scottish grocery market. Magnum secured distribution through more than 30 Co-op stores in 2023 and announced a further expansion of its Co-op distribution in 2024.
Scottish curling team Team Mouat is supporting the latest supermarket launch. The current line-up features Bruce Mouat, Hammy McMillan, Bobby Lammie and Robin Brydone.
Further information is available from the official Magnum website.
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