Nudge Innovations

Nudge Innovations is a Glasgow product design company that develops equipment to make reusable cups easier to use every day. Its office is at the Pentagon Centre on Washington Street.

The company has two products. NuWash is a unit for washing reusable cups between uses, and Duet helps people carry and remember their cup. Both are aimed at workplaces, university campuses, cafés, and foodservice operators. The products use recycled stainless steel where possible, and key parts are designed to be repaired or replaced.

The business began as a university project in Glasgow that looked at why single-use cups remain common. Its research and trials concluded that reuse mainly fails for practical reasons, such as a lack of clean washing facilities. The company was incorporated in 2018 as Washr Ltd and adopted its current name in 2023. It is led by co-founders Lesley Thomson and Scott Whitelaw.